What are cookies
Cookies are short text files created by a web server and stored on your computer via a browser. When you return to the same website later, the browser sends the saved cookie back and the server retrieves all the information it has previously stored with you. The vast majority of websites use cookies for their activities.
How cookies are divided
Cookies can be divided according to who places them on the website, ie:
- First party cookies – their validity is limited to the domain of the website you are browsing. These cookies are considered more secure.
- Third party cookies – are placed using a script from another domain. This allows users to be tracked across domains. They are often used to evaluate the effectiveness of advertising channels.
According to durability life, cookies can be divided into:
- Short-term (session cookie) – deleted from your computer after closing the browser.
- Long-term (persistent cookies) – after closing the browser they remain, they are deleted only after a very long time (this depends on your browser settings and cookie settings). You can also delete them manually.
What we use cookies for
We use the following cookies on our website:
- Technical – first pages, short-term. They ensure the basic technical functionality of the website, ie login, use of services, etc.
- Google Analytics – First Pages, Long Term. They are used to generate anonymous statistics about website usage.
- AdWords – Third-party, long-term. It serves for more relevant targeting of marketing campaigns on the Internet and their evaluation.
- Sklik – third parties, long-term. It serves for more relevant targeting of marketing campaigns on the Internet and their evaluation.
- Facebook – third parties, long-term. It serves for more relevant targeting of marketing campaigns on the Internet and their evaluation.
- Leady.cz – third parties, long-term. It is used to identify and analyze visits to the www.k2.cz website by legal entities (companies).
We never place sensitive or personal data in cookies.
How to adjust the use of cookies
Deletion
You can delete cookies in your browser – it is usually placed in the "History" of visited sites.
Blocking
Browsers allow you to block cookies on your computer. In this case, however, the functionality of this site will be limited. Information on the settings for storing cookies in your browser can be found on the website of the provider of the specific browser:
You can find more information about cookies and their use at AboutCookies.org.
This site uses Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). ("Google"). Google Analytics uses cookies. The information on the use of the website together with the content of the cookie (link to the statement on the use of cookies) will be tranfered by Google and stored on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage in general. Google may also provide this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
Google Analytics is enhanced with related advertising functions provided by Google, namely:
- Overviews of Google Display Network
- Remarketing (showing ads on the content network based on products viewed)
- Advanced demographic reporting (anonymous demographic reporting)
See Google's Terms of Service for more information on data processing and use.
How to disable Google Analytics tracking
If you do not want to provide anonymous data about your use of the website to Google Analytics, you can use the plugin provided by Google. After installation in your browser and activation, the data will no longer be sent.