A customer is looking for a specific product but uses different words from those in its name or description. The result? They cannot find the product and may leave for a competitor. This is exactly what the new semantic search in the K2 e-shop addresses. It understands the meaning behind search queries and can suggest relevant products even when customers use general descriptions or synonyms. In this webinar, we will show you how the new search works, how to enable it, and how to configure it correctly. You will also learn how to improve product names and descriptions so customers can find what they need more easily, increasing the chances of completing a purchase. The webinar is in the Czech language.
This webinar is primarily intended for K2 system and K2 e-shop administrators. It will also be useful for sales professionals and marketers who prepare product content and want to make it easier for customers to find products.